Hewlett-Packard

HP Technology@Work

EMEA-wide 3-day event for 2,500 IT decision makers from HP customer base and partners (Intel, Oracle, Microsoft, etc.) in order to raise brand loyalty and awareness, and create lead generation.

Venue:

ICC, Berlin

Conference:

3 plenary sessions for 2,500 people

64 breakout sessions (150-400 people each)

24 workshops (15-20 people each)

Over 200 1-to-1 meetings

Gala dinner:

Classical, opera, comedy and live band

Exhibition:

Main HP stand (700 sq metres)

24 partner / sponsor stands

Logistics:

Venue management, transfers, hotels, catering

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